How do you measure the impact of your SEO work in SiteSeer?
Here's how: After a card is placed in the "Monitoring / Fully Optimized" column, SiteSeer begins to monitor the traffic to that URL against your sitewide average.
Sitewide average is a good metric to measure against because allows you to account for things like seasonality or Google algorithm changes that can impact traffic to your entire website.
Clicking into any "Monitoring / Fully Optimized" page, you'll see the details to measure your SEO changes:
- Dates of your recent optimizations
- Traffic to the URL vs. your sitewide average
- How much your traffic has risen or fallen against your sitewide average
Most of the time, smart SEO changes can lead to positive changes in traffic. If you see a sharp decrease instead, it may mean you need to revert any title tag changes or something that didn't go as planned.
Pro Tip: SEO changes often take several weeks or longer to play out in Google search results. It's usually best to give changes a chance to "settle" before making drastic changes.